Merchant
Shopify & ecommerce integration
- Delivery booking & date logic
- Order, weight & temperature data
- Labels and manifests
- Customer notifications
Cold Chain · Food Ecommerce · Logistics Technology
Temperature-controlled delivery for food ecommerce.
We're exploring whether independent food businesses can access refrigerated delivery more efficiently by connecting ecommerce demand with existing temperature-controlled carrier capacity.
Early-stage validation. We're speaking to merchants and carriers before building a full platform.
The problem
A cold chain built from boxes and ice packs.
Many smaller chilled and frozen ecommerce businesses rely on normal parcel networks combined with insulated packaging, liners and ice or gel packs.
That adds packaging cost, weight and operational complexity. Delays and failed deliveries become particularly expensive when the parcel contains perishable food.
We're testing whether active refrigerated transport can reduce the total cost and risk of a successfully delivered order.
The model
Not another courier company.
The opportunity is the technology and network layer between food merchants and refrigerated operators that already have vehicles, drivers and capacity.
01
Merchant
A food business receives chilled or frozen ecommerce orders.
02
Platform
Order, postcode, weight, temperature and delivery requirements are combined and routed.
03
Carrier
Deliveries are allocated to suitable refrigerated operators and efficient multi-drop routes.
What it could become
The operational layer between checkout and delivery.
If the economics work, software could manage the complexity that currently sits between merchant and carrier.
Network
Carrier orchestration
- Carrier selection & route aggregation
- Tracking & proof of delivery
- Temperature visibility
- Billing and claims
Who we're speaking to.
Online butchers, raw pet food, meal prep, seafood, farm shops, frozen-food merchants — and refrigerated operators with multi-drop capability or spare route capacity.
Early validation
Help us prove whether this works.
We want real delivery volumes, carrier rates and operational requirements before we invest heavily in a platform.